Published on December 11th, 2015 | by Millennium Magazine Staff


Simple Ideas for Improving Your Small Business

by Brooke Chaplan

If you’re a small business owner, you’ll probably face different marketing challenges throughout the year. For example, because you have limited scales of production, your costs may increase rapidly each month. Luckily there are simple ways to improve your business’s finances strategically, and at a low cost. If your business has a website, you can drive more traffic to key pages by implementing four additional procedures.

Develop Local Campaigns
Every small business campaign should mainly focus on the local market. If your business serves clients in multiple cities, you’ll need to develop campaigns that target each specific city. Look into where your customers are and where the business itself is located. With a good local campaign, you can target the areas most profitable to you.

Use Free Marketing
Although of process of designing a free marketing campaign can be time-consuming, you shouldn’t ignore it, because you’ll miss many great opportunities if you do. If you’d like a lot of exposure, you’ll need a professional Facebook page, and a Twitter account. Choose social media accounts that will work best for you and that your customers will actually see and interact with.

Maintain Consumer Data
If your sales are suffering, consider using your consumer data for special promotions and offers. Although you probably can’t afford to hire a consultant who can analyze your data, you can still closely monitor the information that relates to your target audience. Make sure all your records are up to date and correct.

Develop a Diverse Offline Marketing Campaign
According to reports, advertising online is cheaper than advertising offline, but you’ll still need an effective offline approach in order to increase your monthly sales. Instead of using newspaper ads and radio spots, pursue other media sources that are less expensive.

Design a Reasonably Sized Site
A big website doesn’t benefit a small business owner because the information will load slowly if too many consumers access the pages at once. Typical shoppers aren’t patient, so they may leave if a page doesn’t load within a few seconds. Utilize the programs you have and make sure your website fits with customer needs.

Simplify the Design
Your website doesn’t need flashy elements to stand out. Consumers don’t enjoy shopping on sites that are overly distracting which is why you must keep your overall design simple so visitors can focus on the products and the descriptions.

Increase Accessibility
You’ll lose many potential sales if your e-commerce site lacks accessibility. To reach a larger crowd, your pages must function properly on all desktop and mobile devices.

Improve the Checkout Process
According to studies, most consumers review the checkout process before they begin shopping. If your shoppers don’t like or understand your procedures, they will shop at another store. If your store has many abandoned carts, you’ll need to simpler checkout tool. In this situation, a customer survey system can be quite helpful. By placing key questions on your site, you can gather valuable information, which can help you choose a better checkout system. Another option is utilizing the services of a program like Opinionmeter to get live feedback.

If you follow these steps, your marketing effects will become more successful. However, to maximize your sales, you’ll need an efficient and reliable business website. Use good marketing and technological techniques to make sure your business doesn’t fall behind.


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