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Midlands Gives Day-Of Event Updates

Giving Totals and Highlights:

  • 6 a.m.: $315,731.63 via 2,769 gifts. Early giving for Midlands Gives began Tuesday, April 21, 2020, when all donations started counting toward leaderboard totals to provide a strong foundation of donations for giving day.
  • 9:25 a.m.: $1,094,524 via 5,592
  • 11:49 a.m.: $1,633,764 via 9,928
  • 2:20 p.m.: $2,059,517 via 13,465
  • 5:05 p.m.: $2,351,613 via 16,205 gifts.
  • 8:41 p.m.: $2,750,295 via 19,738 gifts
  • 10:53 p.m.: $3,0111,906 via 21,695 gifts
  • Midnight: $3,321,683 via 22,477 gifts*


*Preliminary numbers. Estimated totals will be sent out via press release later this week.


Prizes Awarded:  

All prizes and descriptions can be found here:

Prize winners are online and can be found here:


This year, the prizes are structured so there is at least one prize awarded each hour of the day.


Dominion Energy Light the Way Prize — $2,000 awarded to a randomly drawn nonprofit whose primary category aligns with Dominion Energy’s four giving focus areas: education, environment, human services, and community vitality (arts and culture/community improvement).

  • Education: The Richland Library Friends and Foundation
  • Environment: The Gills Creek Watershed Association
  • Human Services: Dickerson Children’s Advocacy Center
  • Community Vitality: Camp Cole


BB&T Now Truist First Gift Prize — $1,000 awarded to the nonprofit that receives the first gift of the day in the following categories:

  • Small budget: South Carolina Nurses Foundation, Inc.
  • Medium budget: Animal Protection League of SC
  • Large budget: Alston Wilkes Society
  • New nonprofit: First Presbyterian Church Counseling Center, Inc.
  • Returning nonprofit: The Unumb Center for Neurodevelopment


Aflac Power Hours — $2,000 added to one small, medium and large budget nonprofit that has the most unique donors during the following hours: 7 – 7:59 a.m.; 10 – 10:59 a.m.; 12 – 12:59 p.m.; 6 – 6:59 p.m.; 11 – 11:59 p.m.

  • 7 a.m. Power Hour winners:
    • Small budget: The Justin Pepper Foundation
    • Medium budget: Palmetto Animal Assisted Life Services
    • Large budget: Historic Columbia
  • 10 a.m. Power Hour winners:
    • Small budget: Cola Town Bike Collective
    • Medium budget: Chapin Community Theatre Inc
    • Large budget: Lighthouse for Life
  • 12 p.m. Power Hour winners:
    • Small budget: Girl Flight, Inc.
    • Medium budget: Happy Wheels
    • Large budget: Riverbanks Zoo and Garden
  • 6 p.m. Power Hour winners:
    • Small budget: COLA Gives
    • Medium budget: Heartworm Project
    • Large budget: Saint Joseph Catholic School

Dominion Energy Daybreak Prize — $5,000 awarded to a randomly drawn nonprofit from each of the 10 categories and to a nonprofit participating in Midlands Gives for the first time (new nonprofit).

  • Animal: SQ Rescue, Inc.
  • Arts and Culture: Columbia Marionette Theatre
  • Community Improvement: EngenuitySC
  • Education and Scholarships: SASS Go
  • Environment: South Carolina Wildlife Federation
  • Faith-Based: Oliver Gospel
  • Health: Sexual Trauma Services of the Midlands
  • Human Services: Habitat for Humanity-Richland/Lexington County
  • Veterans and Military: Fisher House of Columbia SC
  • Youth Development: Lynn Brown Inspires: Young CEO’s Of Tomorrow
  • New Nonprofit: McKissick Museum


Dominion Energy Booster Prizes — A surprise prize awarded throughout the day on Facebook Live at 9 a.m., 3 p.m., 5 p.m., and 9 p.m. The prize amounts will be randomly drawn at the time of the announcement and will range from $250 to $2,000, for a total of $20,000 awarded.

  • 9 a.m. Booster Prize winners:
    • $2,000: Katrina’s Kids
    • $1,000: Palmetto Place Children and Youth Services
    • $1,000: Richland County Public Education Partners
    • $1,000: JCMC-Haven of Rest
    • $500: Easterseals South Carolina
    • $500: Cardinal Newman School
    • $500: South Carolina Coalition Against Domestic Violence & Sexual Assault
  • 3 p.m. Booster Prize winners:
    • $2,000: Communities in Schools of the Midlands
    • $1,000: Columbia Film Society
    • $500: The Therapy Place
    • $500: Palmetto Luna Arts
    • $500: The Free Medical Clinic, Inc.
    • $250: Greater Columbia Disabilities Foundation
  • 5 p.m. Booster Prize winners:
    • $1,000: Congaree Land Trust
    • $500: Webgyrlz Code
    • $500: The Ezekiel Center, Inc.
    • $250: Columbia Opportunity Resource (COR)
    • $250: Delta House, Inc.
    • $250: Patter Pets, Inc.
    • $250: Homeless No More
  • 9 p.m. Booster Prize winners:
    • $1,000: Healthy Learners
    • $500: Family Promise of the Midlands
    • $500: MIRCI (Mental Illness Recovery Center, Inc.)
    • $500: The Language Buzz Foundation
    • $250: Sandhills School
    • $250: Harriet Hancock Center
    • $250: The Dyslexia Resource Center – Tutor Eau Claire; previously Eau Claire Shalom Ministries


Dominion Energy Energize Hourly Prizes — $1,000 prize awarded to a randomly drawn nonprofit who received at least one gift during the following hours: 9 a.m., 11 a.m., 1 p.m., 3 p.m., 5 p.m., 7 p.m., and 9 p.m.

  • 9 a.m.: Palmetto Project
  • 11 a.m.: Dream Riders
  • 1 p.m.: Youth Corps
  • 3 p.m.: Bethel Christian Camp
  • 5 p.m.: SC Appleseed
  • 7 p.m.: St. Peter’s Catholic School
  • 9 p.m.: Beginnings SC


South State Bank “Get Up and Give” Prize — $1,000 awarded to the organization that has the highest number of unique donors in the first four hours of the day.

  • Harvest Hope Food Bank


BlueCross BlueShield of South Carolina Board Leadership Prize — $1,000 awarded to five nonprofits randomly drawn from the gifts given by board members during the scheduled giving period.

  • The Shepherd’s Center of St. Andrews
  • The SAFE Organization
  • Newberry Opera House Foundation
  • Workshop Theatre of SC
  • South Carolina Spinal Cord Injury Association


Nephron Elected Officials Challenge — NEW: Announced during the Facebook livestream, Nephron doubled gifts to $500. A virtual game of “Five Second Rule” among elected officials in the Midlands to win $500 (originally $250) for a nonprofit of their choosing.

  • $500: Newberry Opera House Foundation
  • $500: Sistercare, Inc.
  • $500: Harvest Hope Food Bank
  • $500: Sustainable Midlands
  • $500: National Kidney Foundation
  • $500: West Columbia Beautification Foundation
  • $500: United Way of the Midlands
  • $500: River Alliance
  • $250: SC School for the Deaf and the Blind Foundation
  • $250: Daybreak Ministries
  • $250: New Harvest Christian Center
  • $250: CART Fund (Coins for Alzheimer’s Research Trust)


Nephron Match Maker Prize — $1,500 awarded to one small, medium, and large budget nonprofits randomly drawn from nonprofits who meet or exceed their match by 10:30 PM on May 5th.

  • Small: Columbia Baroque
  • Medium: LRADAC Foundation
  • Large: Midlands Housing Allicance, Inc.


Midlands Gives Information:

Midlands Gives is an 18-hour, local, online giving challenge to support our community’s supporters. The annual online event — hosted by Central Carolina Community Foundation, the Midlands’ center for philanthropy — is in its seventh year, with 412 nonprofits registered to participate. This year, the minimum gift has been reduced to $10 (from $20 in prior years) in an effort to reduce the barriers to giving during the COVID-19 crisis. Give to help local nonprofits overcome the impact of COVID-10 on Midlands Gives Day at


More Than $9.3 Million Raised from 2014 to 2019

Launched in 2014, Midlands Gives is an annual 18-hour, online-only giving challenge that provides a direct link to local nonprofit organizations. Since its inception, the event has raised $9.3 million for local nonprofits. Last year, Midlands Gives raised $2,028,966 via 14,272 gifts.


With Nearly $160,000 in Prize Incentives, Your Gift Goes Further

Corporate Philanthropy Champions — including Dominion Energy, Aflac, Nephron Pharmaceuticals Corporation, BB&T now Truist, BlueCross BlueShield of South Carolina, and more — are providing financial incentives, matching gifts and prizes for nonprofits on May 5. This year, the prizes are structured so there is at least one prize awarded each hour of the day. The impact of individuals’ contributions of $10 or more will be amplified through these sponsored prize incentives. The full list of prizes can be found at


How to Donate on Midlands Gives Day

The Midlands Gives platform is simple and organized, making it easy to donate to local nonprofits.


After a 2.1% credit card fee and 2.8% CiviCore technology fee, 100 percent of each contribution goes directly to the donor’s selected nonprofit; the Community Foundation receives no fees from Midlands Gives. Donors also have the option to cover the fees for their gifts.


Explore participating nonprofits and find more information online at


About Midlands Gives

Midlands Gives is an annual 18-hour online giving challenge and year-round giving platform for local nonprofits, powered by Central Carolina Community Foundation. This year’s event will take place virtually on May 5, 2020. For more information about Midlands Gives, visit or call 803-254-5601.


About Central Carolina Community Foundation

Central Carolina Community Foundation — the Midlands’ center on philanthropy — is a nonprofit organization serving 11 counties in the Midlands by distributing grants and scholarships and linking the resources of donors, nonprofits, and area leaders to communities in need. Major initiatives include the Midlands Gives online giving challenge and year-round giving platform, On the Table, Connected Communities grants, the One SC Fund, the Best of Philanthropy Awards, annual scholarships and more. For more information about the Foundation, visit or call 803-254-5601.



Twitter: @CCCFtweets

Instagram: @CCCFpics

Hashtags: #MidlandsGives and #SupportSupporters


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