Pictured Lexus Allen, owner of Blessed Beauty Supply
Due to government-imposed mandates, many Black owned beauty supply stores have seen foot traffic decline or completely stop.
However, there are some of these businesses have found ways to meet the demand for their products.
One of those businesses is Glendale, CA based Blessed Beauty Supply.
What inspired you to start a beauty supply store?
I started transitioning to natural in 2015 and I became a bit of a product junkie. I started loving my natural hair/curls, keeping it healthy, and trying new products. I loved shopping for products but didn’t really know anyone else who enjoyed it as much as me.
So, I decided to open my own store where I could create a community/environment to meet other people who loved it as much as me, and also to help other women and men on their hair journeys.
How has the Coronavirus outbreak affected your business?
Initially, the coronavirus slowed business down a bit but things have begun to pick up again. I’ve been getting new customers from all over the world, which is great. Beauty supplies, especially Black-owned products online are in higher demand now more than ever before.
What new strategies have you implemented or do you plan to implement in your business?
Luckily, I already had an online store setup. Having that in place made adjusting to the pandemic much easier. I’ve switched to solely selling online, and I’ve also implemented curbside pickup for those that live locally and don’t want to wait for shipping.
Although our shipping is pretty quick (usually 1-3 days). I’m still strategizing on any other ways I can make this time easier for my customers because I want them to always have a good experience when shopping with Blessed.
If you had one ask of your community right now, what would it be?
Support and patience. During this time and any, I ask that the community unconditionally support Black-owned businesses like they do other business or larger corporations such as Wal-Mart, Target, Sally’s, etc.
Black owned beauty supply stores need patience because we are working overtime to make sure all your beauty needs are being met right now. A lot of us are selling out of items and during these times it’s harder to restock on some things.
If I don’t have something at my store and can’t get it in a timely manner, I will gladly refer you to another Black-owned establishment that may have it. It’s all about support and patience right now, especially for me because I’m a fairly new business and learning as I go.
-Tony O. Lawson