Features

Published on March 11th, 2020 | by Millennium Magazine Staff

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Flock and Rally Celebrates Two ADDY Awards for S.C. State Fair Ad Campaign

(COLUMBIA, S.C.)Flock and Rally, a women-owned integrated communications and marketing firm based in Columbia, South Carolina, has earned two 2020 ADDY Awards for its advertising and creative work for the 2019 South Carolina State Fair. The American Advertising Federation (AAF) of the Midlands hosted its annual American Advertising Awards gala on Saturday, February 22, 2020 in Columbia, S.C.

More than 75 awards, which honor exceptional work in creative and engaging advertising over the past year, were presented to Midlands’ professionals and students in a variety of print, interactive and broadcast media categories.

Flock and Rally won a Silver ADDY award in consumer campaigns for the South Carolina State Fair’s 2019 advertising, as well as a Silver ADDY in ambient media for the campaign’s series of four posters illustrated by designer Cait Maloney. Flock and Rally shares the consumer campaign award with Maloney as well as Forrest Clonts Photography, Cinema Couture Films and voiceover talent Joe Pinner.

“It was such a pleasure working with the S.C. State Fair as it celebrated its 150th anniversary,” says Merritt McNeely, vice president of marketing at Flock and Rally. “It was a fun campaign that yielded nearly double the advance ticket sales and the largest opening day crowd ever, both of which are a direct reflection of this campaign’s early, targeted marketing and advertising. We are proud to celebrate these achievements with our partners and clients.”

The 12-day S.C. State Fair offered several unique exhibits and experiences including a new, free daily circus, as well as more than 70 rides and 90 food vendors. Flock and Rally already is hard at work with the S.C. State Fair team on the campaign for the 2020 event, which runs from Oct. 14 to 25.

The American Advertising Awards is one of the industry’s largest creative competitions, attracting nearly 35,000 professional and student entries each year through local club competitions.

Flock and Rally launched in 2010 as a partnership focused on events, but the firm has transformed over the years into a full-service creative agency that develops new brands, launches major campaigns, and manages integrated communications and marketing for clients across the state and beyond.

The firm’s full-time staff includes Debi Schadel and Tracie Broom, co-founding partners; Merritt McNeely, VP of marketing; Rachel Carter, operations manager; Shawn Skillman, Ashley Cady and Tanita Gaither, senior integrated communications managers; Mary Kate Korpita and Hailey Covell, integrated communications managers; and Caitlin Dingler, integrated communications associate. Find Flock and Rally online at www.flockandrally.com.

About Flock and Rally: Integrated Communications for a Brave New South

Founded in 2010, Flock and Rally is a full-service, women-owned creative agency based in Columbia, South Carolina. The firm integrates branding, public relations, marketing, traditional advertising, digital advertising, social media and more into campaigns for a diverse base of clients, ranging from regional nonprofits to large-scale businesses across South Carolina and beyond. Serving industry sectors ranging from lifestyle and tourism to business, technology, real estate, economic development and more, Flock and Rally’s mission is to rally the community around great ideas. Learn more at www.flockandrally.com.

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