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Published on July 19th, 2015 | by Millennium Magazine Staff



Pictured above at Grand Opening Ceremony; Lee Catoe, Columbia Chamber of Commerce, Pamela Lackey, AT&T President South Carolina and Darrell Jackson, South State Senator. Photos by Calvin Reese, Millennium Magazine.

New store design focuses on customer experience


COLUMBIA, S.C. — AT&T’s new store design focused on the customer’s mobile lifestyle is now a reality in Columbia. The new store at 702 Cross Hill Road (Suite 500) transforms the entire shopping experience. The new store concept is the result of years of exploration and research all centered on one design goal – to create a more interactive and engaging store environment.

Customers in Columbia will be among the first to experience the new store concept that we hope will reinvent how customers interact with wireless technology in the store. This store is the latest example of the investment already made in the Columbia area. This new location will serve the growing number of consumers relying on their wireless devices to manage their busy lives.

“Consumers are changing the way they communicate. In fact, every month thousands of South Carolinians are making the choice to adopt new wireless and wired technologies to provide for their communications needs,” said Pamela Lackey, President of AT&T South Carolina. “As consumers drive the development of new technologies, it is only fitting that this new store also reflects what customers want out of their retail experience.”

“The policies that we pursue are designed to expand job opportunities and encourage investment in new goods and services here in Columbia, and this is exactly the kind of investment that we want to celebrate as we continue to grow our local economy,” said Sen. Darrell Jackson, D-Richland.

Many of the new store design and merchandising elements were first seen in AT&T’s award-winning flagship brand store on Michigan Avenue in Chicago and are now coming to other company-owned retail stores across the country.

“Customers visiting our Columbia store will discover an interactive shopping experience built around their mobile lifestyle,” said Alex Parker, vice president and general manager of AT&T mobility and consumer markets for Georgia and South Carolina.  “Our goal is to be America’s premier retailer by providing an exceptional experience in every interaction, and we’ve been working hard to exceed customer expectations by taking our stores and network to a new level here in Columbia.”

Flexible Design

Everything about the store is designed for ultimate flexibility.  It brings to life AT&T’s mission, brand vision, and personality while encouraging self-discovery and satisfying curiosity.

The store layout will highlight AT&T’s products and services, devices and accessories across three unique “zones” – the Connected Experience Zone, the Community Zone, and the Explore Zone.

The new Connected Experience Zone features “lifestyle vignettes” that offer customers a glimpse of how products can be used in customers’ everyday lives. These lifestyle pavilions will highlight categories such as music, home security, entertainment and more.

Next is the Community Zone, featuring “community tables” that let customers shop and play in an open and interactive space.  This space has apps, accessories and devices on display to show customers how they can work together.

Finally, customers can check out the Explore Zone with “explore walls” that showcase AT&T’s diverse device line-up and accessories complemented by digital monitors with product information.

Enhanced service experience

What you won’t see in these new stores is almost as important as what you will see. Customers will no longer see the traditional retail “cash-register” counters. Instead, they’ll find round café-style “learning tables” that allow for side-by-side interactions with the AT&T retail consultant to ask questions or learn about a product or service. All retail consultants carry a tablet supported by a new mobile point-of-sale system that allows them to help customers anywhere in the store.

Customers also won’t see the printed product brochures common in many stores. With digital signage, e-brochures and interactive video monitors, they can have the information literally at their finger tips while giving AT&T the flexibility of updating messaging faster and more efficiently.

Store information

Hours for the new Columbia store are Monday through Friday, 9 a.m. – 9 p.m., Saturday, 9 a.m. – 9 p.m. and Sunday, 12:00 p.m. – 6 p.m.  AT&T has 27 retail locations in South Carolina. To find the nearest AT&T store or Device Support Center near you, visit or

Don’t forget you can also make an appointment before visiting your local AT&T store –

* AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

** Limited 4G LTE availability in select markets. 4G speeds delivered by LTE, or HSPA+ with enhanced backhaul, where available. Deployment ongoing. LTE is a trademark of ETSI. Learn more at

About AT&T

AT&T Inc. (NYSE:T) helps millions of people and businesses around the globe stay connected through leading wireless, high-speed Internet, voice and cloud-based services. We’re helping people mobilize their worlds with state-of-the-art communications, entertainment services and amazing innovations like connected cars and devices for homes, offices and points in between. Our U.S. wireless network offers customers the nation’s strongest LTE signal and the nation’s most reliable 4G LTE network. We offer the best global wireless coverage.* We’re improving how our customers stay entertained and informed with AT&T U-verse® TV and High Speed Internet services. And businesses worldwide are serving their customers better with AT&T’s mobility and highly secure cloud solutions.

Additional information about AT&T products and services is available at Follow our news on Twitter at @ATT, on Facebook at and YouTube at

© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are trademarks and service marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Reliability and signal strength claims based on nationwide carriers’ LTE. Signal strength claim based ONLY on avg. LTE signal strength. LTE not available everywhere.

*Global coverage claim based on offering voice and data roaming in more countries than any other U.S. based carrier, and offering the most wireless smartphones and tablets that work in the most countries.






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