Published on January 6th, 2016 | by Millennium Magazine Staff0
American Advertising Federation Announces January Speaker
(Columbia) The American Advertising Federation of the Midlands will host its January luncheon from 11:45 am-1pm on Wednesday, January 13, 2016 at Stone River located at 121 Alexander Road West Columbia, SC.
January’s speaker will be Deborah MacDonald from Sappi Fine Paper, North America. Sappi Paper looks at communications through the lens of neuroscience, exploring how media shapes the brain and consequently the way a brand is perceived. Sappi examines haptics — the study of how what we touch shapes what we feel — and explores the science behind why our haptic brains respond so well to haptic brands. Deborah will be sharing case studies from three of the world’s best-known brands (Apple, BMW and World Wildlife Fund) and give her insight on how the media shapes the brain and how a brand is then perceived.
This event is free for members and $25 for non-members. Student admission is $15. Admission fees include the cost of a full service lunch.
The Columbia Ad Club was founded in 1955 and is affiliated with the American Advertising Federation (AAF) which is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry worldwide. By vote of the local organization’s Board of Directors, the affiliate’s name was changed in 2007 to AAF of the Midlands in order to enhance branding at the local, regional and national level. AAF of the Midlands is a member of Third District of the AAF, which represents South Carolina, North Carolina and Virginia. Membership is open to any individual or company involved in any way in advertising, communications or marketing.
The American Advertising Federation defines its mission as: The American Advertising Federation is dedicated to serving members by protecting and advancing advertising interests, including the freedom to truthfully advertise legal products. AAF fulfills this mission through effective government relations, professional development, public education, advertising education, advertising standards, public service and recognition of excellence.